How To Super-Power WordPress For Search Engine Optimization

Wordpress out of the box permits fundamental management of the primary SEO meta information. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to modify the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for to change the most important page elements – page title and page description. It also allows to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.

Page Titles

This is the No1 SEO component to control. Always make sure that control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Always try to make the page title only carry the keywords want the page to rank for. Try to restrict them to two or three maximum.

The page title is the MOST powerful SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more attractive to readers.

If r page needs to stretch to cover 2 or 3 keywords we have learned that can still get good rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword want to rank for. Adding extra non-beneficial words detracts from the results achieved.

Even though it’s best to keep the page title just to the keywords want to rank for, if are a branded business will also most likely want to add in r company name so that it shows up on Google in r listing.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. Nevertheless, virtually all search engines will employ this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet discovered how it decides if to use it or not. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no content. This is one reason why should constantly add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.

By having a good description it will increase r click through rates because the text will be more attractive to people. Ensure that use a maximum of 156 characters. If use any more characters Google will cut short the rest. If can keep r descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post will find the meta tags plugin details. Update the details appropriately. Note: If can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

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