SEO for Business – Competitor Analysis

Comprehensive keyword research and an in depth competitor analysis should be a starting point for any well structured SEO campaign. How can start a search engine optimisation campaign without actually really understanding who and what are competing against. The core focus of the competitor analysis should be seek inspiration for strategies could implement in r own SEO campaign as well as, arguably most importantly, establishing things can do that competitors are no going.

Identifying the competition is always something that has the potential to throw up surprises. The companies consider to be r main industry competitors might not actually be r main SEO competitors. Search r main keywords and look at the existing top ten. Those will be the s that are hoping to have a stronger search engine presence than.

When have identified exactly who the competition is, need to assess their webs. Perhaps can find a common factor on the s running on all three of the top performing ones? Take a look to see how they make use of the focus keywords on their pages and how they link the pages of the to one another. Making any attempt to copy the web is a definite no go. Attempting to copy the content from the is definitely something to avoid as this could have a detrimental effect on r search engine optimisation campaign. Consider the focus of the competitor web analysis to be that of identifying strategies that could be modified to meet r campaign’s needs and to find ways in which can go one better than r competitors too.

From there will need to analyse their back links. can do so using free of charge tools such as Yahoo Explorer. are not only interested in the quantity of links they have, but also on the number of unique linking domains and the strategies they are using to acquire these links. Actually visit some of the webs that have links to r competitors and see exactly how they are linking – is a contextual link? A blog comment based link?

The real work, however, starts when r competitor analysis is complete and it should be a high priority for r to implement strategies that go beyond what r competitors are doing, with a view, eventually, of getting high rankings than them.

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